Restaurants and their managers are in the middle of a revolution - a couponing revolution that is happening on a faster pace than many traditional businesses may be used to. What’s happening? Web sites like Groupon and Living Social have started a stampede to what’s called “social couponing,” in which deals are brokered by the sites, offered to their daily subscribers, but only become active if orders from customers reach a certain threshold.
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Any restaurant looking to grow their traffic would want to show up on the first page in Google search results when potential customers are deciding online where to eat. Many major restaurant brands expend large budgets to appear on Google's first page results by advertising using Google Adwords pay-per-click online marketing.
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