Use Restaurant Promotional Items to Market and Build Sales/Loyalty

Here's a sales-building/marketing idea used very successfully by a concept I used to work for. Whether you own a pizza restaurant, a family casual concept or a high-end steakhouse, giving or selling your guests your own branded restaurant promotional items and products can be an effective and inexpensive way to keep your restaurant's name in front of your patrons when they're not in your dining room.

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How to Advertise Your Restaurant on Google for Free!

Any restaurant looking to grow their traffic would want to show up on the first page in Google search results when potential customers are deciding online where to eat. Many major restaurant brands expend large budgets to appear on Google's first page results by advertising using Google Adwords pay-per-click online marketing.

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Restaurant Marketing Goes Hyperlocal

Here's another guest post from Greg McGuire over at The Back Burner: There’s a new movement afoot in the urban centers of this country. It started sometime last year and is still in its infancy, but given enough time, it could become the next MySpace, Facebook, or Twitter of the social media revolution. It’s called “hyperlocal” social media.

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How to Get Your Restaurant Internet Marketing Started

Guest post by Michael Hartzell How a restaurant business does its marketing is backwards vs. the old days. Phone books are quickly becoming an antique form of reference and search engines are now the dominant tool for the consumer to find the business of choice. This change took the power away from the restaurant business doing advertising and moved it into the hands of those who are “searching”. No longer can a restaurant owner

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Restaurant Marketing - Asphalt Highway and Information Superhighway

I just read a blog post by Aaron Schoenberger over at The BrainchildGroup about the increased use of Social Networking by restaurants trying to attract more guests through the doors in 2010. Many restaurant brands have successfully fostered a more personal relationship with their customer base by interacting with them through different Social Media mediums. Blogs, Twitter, and YouTube all have enabled restaurant concepts in all segments, from QSR to family casual to fine dining, to engage and entice their following in a way that could not be achieved otherwise.

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