Here's another guest post from Greg McGuire over at The Back Burner: There’s a new movement afoot in the urban centers of this country. It started sometime last year and is still in its infancy, but given enough time, it could become the next MySpace, Facebook, or Twitter of the social media revolution. It’s called “hyperlocal” social media.
I just read a blog post by Aaron Schoenberger over at The BrainchildGroup about the increased use of Social Networking by restaurants trying to attract more guests through the doors in 2010. Many restaurant brands have successfully fostered a more personal relationship with their customer base by interacting with them through different Social Media mediums. Blogs, Twitter, and YouTube all have enabled restaurant concepts in all segments, from QSR to family casual to fine dining, to engage and entice their following in a way that could not be achieved otherwise.
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Monday, April 19, 2010 at 9:01AM