OK, maybe it's time for a little fun.
As you already know, the number of charitable solicitations made to restaurants ramps up considerably during the holidays. From the Salvation Army bell-ringers to the homeless veterans that post themselves dutifully at every busy intersection, to the local high school Student Council's "ACLU Approved, Politically Correct, Non-Religiously Affiliated, Winter Solstice Festivity Fundraiser Auction and Indian Taco Dinner", you see a steady parade of hands held out to your restaurant expectantly requesting donations of one sort or another this time of year. While many of these causes are worthwhile to support and it is certainly a marketing opportunity, privilege and even an obligation for a restaurant to give back to the community, you can't afford to give something to everyone. The question then is how to decide to which cause do you donate? This is where some creative criteria development comes into play.
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